what is Magnetic South?

Magnetic South is a premium event production company. Our pedigree is in sports, media and the outdoors. We specialise in the innovation, production and management of unique concepts followed through with articulate implementation. Our productions are gauged on the extent to which they inspire.

what events?

Born from the successes and experiences in events such as the Camel Trophy, Land Rover G4 Challenge and Experience Tour, Kilimanjaro Marathon, Zanzibar Triathlon, Wilderness Wildman Adventure Race, Go-wild Adventure Raids and XTA athletics, Magnetic South is in a Unique position to offer concepts and events matched by no others.

Magnetic South owns a variety of high profile sporting events in diverse areas. We are experts in creating, planning and implementing events. We offer innovative sponsoring concepts, integrated marketing communication, PR & Media plans.

These events are all aimed at the mystical, romantic and adventurous inner being we all have within us. Participants will face challenges that will be as much a test of one’s initiative and team spirit as their physical fitness.

As authentic competitive concepts, these competitions are designed to:

• Promote free-thinking and use of initiative

• Be mentally stimulating and challenging

• Create tough and demanding physical challenges

• Encourage freedom of travel and exploration

why develop new events?

Magnetic South strives to redefine Sport and achieve our Vision of being World leaders in Creating, Inspiring and Delivering a spirit of Adventure.

Adventure is an affirmation of the core of human character and thus new sports are developing to make wilderness areas the perfect playgrounds for modern man to enjoy leisure time.

Recognizing this new trend, magnetic south conceptualizes and develops events for this emerging market. Our events provide a highly visible and colorful platform from which companies can create Media and Advertising campaigns or Launch new products.

Whether you would like to make adventure a reality or merely inspire the dream of adventure, magnetic south will enable you to connect with consumers and draw them into a lasting relationship. It will give your brand a human element and thus increase its relevance.

where are these events taking place?

Magnetic South designs events for both Urban and Remote Wilderness environments and creates the Ultimate adventure experience.

Urban races draw on the iconic points of that city and enable us to showcase brands through urban images, activity associations and demonstrations.

Remote wilderness races are the perfect platforms to demonstrate product capability and include sports such as mountain biking, running, kayaking, rock climbing and abseiling.